About Us

Real and Exciting Designs was established in 1996 by textile designer Sarah Curedale.

By creating charming and contemporary designs Sarah is recognised as one of the most creative designers in the United Kingdom with her designs featured not only on greeting cards but also fashioned into delicate decorations, soft toys and ceramics sold around the world by our licensing partners.

In 2014, the company was bought by Alan and Debbie Williams while Sarah still remains the creative force. Real & Exciting Designs now joins sister companies Mint Publishing and Museums & Galleries to complete a trio of successful and contrasting greeting card companies.